Execute all aspects of sales plan with distributor network. Present brand plans, pricing and promotion, and programming according to parameters of business plan. Monitor and analyze assigned territory budgets
Responsible for on-going and consistent communication with distributors to include monitoring of product levels and increasing of actual shipments and depletions.
Responsible for plan and management of WABP.
Responsible for brand execution at the market level. Brand standards to include: pricing, shelf placement, cold box placement, display, draft, and bottle placement.
Monitor and track marketing programs.
Control operating and A&P expenses and manage budget and expenses appropriately.
Depending on the size of the market, may have direct reports.
Keep abreast of competitive trends and report appropriate developments.
12 days (60% of time) managing retail execution, surveying (with and without the wholesaler), evaluating distribution, display and ad feature execution. In addition, evaluate Retail Manager selling skills.
4 days (20% of time) managing all wholesaler issues and meeting to include programming, pricing, forecasting, new product launches and ABP meetings, as well as all internal issues at wholesaler, kick-off meetings and POS management.
4 days (20% of time) managing all administrative requirements due on a monthly basis (forecasting, fiscal responsibility, distribution tracking, program execution tracking and performance management) as well as all local initiatives.
5+ years of sales experience
3+ years experience working with distributors/wholesalers, 3+ years experience in beverage category
Strong Analytical and math skills for budgeting, analysis, etc.
Microsoft Office (PowerPoint, Word & Excel) ability to develop and present
Ability to travel as necessary
Associated topics: management, manager, manager of sales, regional sales manager, sales executive, sales leader, shift lead, team lead, team leader, territory manager