Field Sales Manager (New Boston)

Employment Type

: Full-Time

Industry

: Sales



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  • Execute all aspects of sales plan with distributor network. Present brand plans, pricing and promotion, and programming according to parameters of business plan. Monitor and analyze assigned territory budgets
  • Responsible for on-going and consistent communication with distributors to include monitoring of product levels and increasing of actual shipments and depletions.
  • Responsible for plan and management of WABP.
  • Responsible for brand execution at the market level. Brand standards to include: pricing, shelf placement, cold box placement, display, draft, and bottle placement.
  • Monitor and track marketing programs.
  • Control operating and A&P expenses and manage budget and expenses appropriately.
  • Depending on the size of the market, may have direct reports.
  • Keep abreast of competitive trends and report appropriate developments.
  • 12 days (60% of time) managing retail execution, surveying (with and without the wholesaler), evaluating distribution, display and ad feature execution. In addition, evaluate Retail Manager selling skills.
  • 4 days (20% of time) managing all wholesaler issues and meeting to include programming, pricing, forecasting, new product launches and ABP meetings, as well as all internal issues at wholesaler, kick-off meetings and POS management.
  • 4 days (20% of time) managing all administrative requirements due on a monthly basis (forecasting, fiscal responsibility, distribution tracking, program execution tracking and performance management) as well as all local initiatives.
  • Bachelors degree
  • 5+ years of sales experience
  • 3+ years experience working with distributors/wholesalers, 3+ years experience in beverage category
  • Strong Analytical and math skills for budgeting, analysis, etc.
  • Microsoft Office (PowerPoint, Word & Excel) ability to develop and present
  • Ability to travel as necessary

  • Associated topics: management, manager, manager of sales, regional sales manager, sales executive, sales leader, shift lead, team lead, team leader, territory manager

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