Category Analyst (CPG) - Acosta, Inc. (Lowell)

Employment Type

: Full-Time

Industry

: Miscellaneous



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Overview

The primary responsibility of the Category Analyst is to provide project management/coordination for Category Management and Business Intelligence projects for top-tier clients within Albertsons division in the East.

The Category Analyst will collaborate with Business Managers, Space Technologists, clients, and other internal resources to develop effective solutions, presentations, etc. for our clients at major retailers locally. Candidates will also assist in presenting syndicated-data-based selling solutions at the retailer. Experience with Syndicated Data (IRI or Nielsen), project management, and/or a CPG sales background will be considered.

Responsibilities

  • Coordinate with the branch marketing manager and/or the category development manager to implement strategic plans developed by sales and marketing for the market, hub, client or customer team.
  • As directed, create business reviews and presentations dealing with specific needs as they pertain to category management, top line reports, and "New Client Interviews".
  • Responsible for the use and understanding of IRI and ACNielsen syndicated scanning data, Spectra Demographic data and systems utilized to generate the information for category reviews.
  • Analyze and create base marketing presentations for assigned clients within the market, hub, client or customer team.
  • Assist business managers, clients and/or trade contacts, marketing and MIS departments in order to fulfill requirements as needed within the market, hub, client or customer team.
  • Participate in local market presentations and assist in the operation of presentation equipment (computers, LCD Panel, overhead, etc.) as required.
  • Coordinate efforts and communications with the region's marketing hub to ensure all information and analytical requirements for the branch are being met.
  • Visiting customers in the market with business managers may be required.
  • Miscellaneous duties as assigned.
  • Qualifications

  • Bachelor's degree or equivalent work experience.
  • Prefer college degree or equivalent experience in marketing analysis (or previous experience as a category analyst) with specific knowledge or IRI and/or ACNielsen systems, data and their uses in building category business reviews.
  • Must be computer literate with a high degree of proficiency in Windows and related software applications including Excel, Word, PowerPoint, email, fax, database management, AC Nielsen, Spectra (in offices where applicable) and IRI data.
  • Must be able to effectively communicate with others.
  • Must be able to operate a calculator, computer, printer, fax machine, telephone and copy machine.
  • Must be able to make presentations coupled with excellent written and verbal communication skills.
  • Must be attentive to detail and accurate.
  • Must be able to effectively interact with peers, sales group and management teams.
  • Must be able to work effectively in a team environment.

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