Marketing

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Department Marketing
Reports To: VP, Brand Marketing
Supervises: In Store and Digital Creative teams

General Summary:
The Marketing Creative Director oversees the development of innovative concepts that support the financial goals of the business while representing and evolving the brand. He/she drives the execution of creative strategies across multiple channels through partnership with the cross functional team.

Position Responsibilities:
• Partner with cross functional leaders (Marketing, Ecommerce, Merchandising, Design) to create seasonal marketing strategies inclusive of creative direction that support merchandising and design plans to continuously evolve the brand.
• Supervise all team projects including but not limited to seasonal brand image photography, promotional materials, website designs and updates, digital ads, etc.
• Evaluate trends, assess new data and keep up-to-date with the latest marketing techniques.
• Shape brand standards and create procedures to ensure all products are brand appropriate.
• Develop, train, and retain team members. Provide challenging opportunities to leverage strengths and improve abilities.
• Provide support, feedback and coaching to build future leaders.
• Participate in new store design and planning process through fixture development, floor planning, and promotional materials to support new store openings, as applicable.
• Lead and participate in all relevant company wide initiatives as they arise. Lead team in adjusting to changing priorities.

Position Requirements:
• Minimum of 6 years in creative services, preferably leading creative concepts for a retail organization.
• Experience with campaign photo and video shoot planning, on set expertise studio and location, and post production
• Bachelor degree
• Proficient in Adobe Creative Suite software
• Excellent leadership, organizational, communication, and presentation skills
• Strong conceptual planning, creative design, and typography skills
• Prior work marketing to and/or strong understanding of the teenage / “Gen Z” customer
• Ability to multi-task and shift priorities


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