We are looking for a Business and Data Analyst for a growing portfolio of customers. As a member of the TV Retargeting products, analytics and business operations team, you will have a huge impact on our business and the success of our customers. You will be one of the early members of the team and will help shape the growth of this team. You should have interest in solving business challenges using data, gathering requirements, analyzing use cases and working towards efficient solutions.
Work with our Sales and Account Managers to understand customers KPIs and goals
Work with Business Operations team to launch new and optimize ongoing TV Retargeting digital media campaigns
Create case studies by analyzing past viewership and exposure data
Work closely with the data engineering team to understand the underlying drivers of positive and negative performance across our customers
Develop and run data science experiments and interpret the results
Implement the insights gained from your experiments across customers
Proactively communicate the key insights from the performance to the relevant internal teams: sales, account management and engineering
Communicate your ideas for improvement for our internal toolset within the TV Retargeting product and engineering team
Lead an industry vertical like automotive, entertainment, CPG, and others
Mentor team of Business Analysts
Strong analytical background and critical thinking
Strong organizational skills and attention to detail
Ability to thrive in a fast-paced, high-volume, and deadline-driven environment
Engineering and Technical degree preferred.
Marketing / Advertising / Analytics related experience is preferred but not necessary
Familiarity with the TV or Digital advertising ecosystem is helpful, but not required
Experience with a scripting programming language and SQL is helpful, but not required
Experience leading a vertical and managing teams
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.