Patient Health Policy Marketing Manager

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Job Description - Patient Health Policy Marketing Manager (190000IV)

Job Description

Description

Rightnow, people’s lives depend upon our performance. Our leaders have ownership oftheir areas, the autonomy to determine the best path, and the responsibility toethically deliver excellent results. Both teammembers and leaders exemplify our Be The Match Standards.

Thisposition provides support to the patient health policy team in the areas ofcommunications, marketing, and media advocacy. Responsibilities include administering, coordinating and assisting withthe implementation of advocacy campaigns, events, and other projects related tothe health policy agenda.

ACCOUNTABILITIES:

Communications:
  • Creates, executes, and manages creative strategy for the Patient Health Policy team – ability to take material from subject matter experts on team and make it relatable for general public and stakeholders through functional storytelling.

  • Leads communication strategy consistent with department, stakeholder and organization plans, mission and values and alignment with the overall NMDP strategy.

  • Develops and manages specific communication strategies and plans based on audience and department goals and closely manage and own specific functions of the department identified by department leadership, including media, emergency, and leadership communications, website and social media.

  • Manages other strategic communications including campaign development, public positioning, stakeholder education and engagement, coalition building, grassroots advocacy, government affairs, media relations, issues management and crisis planning and communications.

  • Creates copy, edits and produces both print and online publications; create and updates content for the website and social media accounts and edit communications, assisting with proper formatting and delivery to the appropriate audiences through the appropriate channels, as well as managing select department functions or service relationships.

  • Executes media outreach and public education activities, drafting and reviewing written op-eds, press releases, media advisories, Q&A, talking points, and statements as well as other communication documents.

  • Develops an in-house library of policy communication and resources including:

  • Creating a catalog of advocacy stories;
  • Writing best practice tip sheets, newsletter articles and web;
  • Maintaining a content/image/video library;
  • Identifying and promoting relevant patient and donor stories; and
  • Conceiving of and executing research projects on policy communications and best practices, strategies, trends and technology as standalone projects.
  • Prepares resources for various stakeholder groups including theNMDP Executive Team, the NMDP Board of Directors, the Patient Outcomes andExperience leadership team, and external stakeholders as it pertains to publicpolicy.

  • Development andImplementation of online advocacy program:

  • Coordinates and implementseffective online strategies and e-advocacy campaign as part of the HealthPolicy team to meet campaign objectives for advocacy work.

  • Designs and implements timetables for advocacy communications andcampaigns including events, e-communications and media outreach.

  • Manages and establishes audience segmentation for email program.Works with other departments to identify appropriate segments for crossmarketing (e.g. direct mail recipients, Registry Communications, youth,advocacy etc.)

  • Administers ongoing operations ofdigital e-advocacy campaigns.

  • Manages social media needs asrelated to health policy campaigns working in conjunction with the social mediateam and Government Affairs Public Affairs Manager.

  • Coordinates the collection,presentation and analysis of data to measure effectiveness of current projectsand project teams as well as to inform new initiatives. Provides recommendationson course of action based on the performance of online campaigns thoughanalysis of online activity reporting and analytics.

  • Serves as a liaison between PatientHealth Policy team and various NMDP departments and vendors.

  • Serves as a liaison to IT services.

  • Ensures that process documentationis kept current, accessible and provides training accordingly.

  • Reporting andAnalytics:

  • Tracks, monitors and reportsperformance against project plans, budgets and department goals. Optimizescampaigns and in-market efforts based on real-time results.

  • Maintains a current understandingof the marketplace including industry trends and best practices as it relatesto online communications, engagement and fundraising, setting benchmarks forour programs based on industry metrics.

  • Regularly updates relevant project team on project results andmeasurements. Provides project briefs and maintains adherence to scope of work.

  • OtherAccountabilities:

  • Other duties as assigned insupport of the Patient Services vertical.

  • Qualifications

    REQUIRED QUALIFICATIONS:

    Knowledgeof:

  • Strong understanding of interactive communications toaugment marketing communications to public audiences.

  • Knowledge of non-profit industry including best practices andemerging trends.

  • Knowledge of advocacy communication strategies andbest practices.

  • Solid technical understanding of web ande-communications development.

  • Understanding of principles of information architecture inrelation to content writing and website development.

  • Proficient in Microsoft Excel, Word, Power Point and other companysoftware. Experience with online campaignmanagement software/applications, like Luminate Online, Phone2Action,Salesforce, etc. preferred.

  • Abilityto:

  • Demonstrate strong project management skills including the abilityto plan, direct and implement multiple projects.

  • Get results in a highly matrixed organization, oftenwith ambiguous roles.

  • Demonstrate advanced interpersonal, organizational,and communication skills and the ability to verbally translate technicalinformation to non-technical people and to skillfully persuade in difficultsituations.

  • Demonstrate highly detail- andresults-oriented, with excellent proactive problem definition andproblem-solving skills. Self-directed worker who can adapt to change infast paced environment.

  • Commit to infrequent travel – approximately 2-3 times per year.
  • Educationand/or Experience:

  • Bachelor’s Degree, with an emphasis in marketing, communications,journalism, public relations, or related field preferred.

  • 3-5years of progressive experience in marketing, planning, communications, publicrelations, market research, or equivalent combination of education, trainingand/or experience in a healthcare setting. Experience working successfully withsenior-level executives. Experience with program management and eventplanning/consulting. Established network of current communicationsprofessionals, including trade associations, media organizations, politicalcampaigns and non-profits.

  • PREFERREDQUALIFICATIONS: (Additional qualifications that may makea person even more effective in the role, but are not required for consideration)

  • Master’sDegree in communications or related field.

  • Working knowledge ofcore web development programming languages (HTML, XTML,XHTML, & CSS) and experience with Blackbaud Luminate Online, Phone2Action, GoogleAnalytics and integration of metrics reporting strongly preferred.


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