Marketing Content Manager

  • BernardHodes
  • $79,840.00 - 143,160.00 / Year *
  • 201 E 45th St, New York, NY 10017
  • Full-Time
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As part of Kaplan's Marketing Department, the Content Marketing Manager will be responsible for the day to day management and execution of marketing initiatives. You will be responsible for launching, maintaining, and innovating on digital marketing campaigns and strategy to achieve our business goals.

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Main responsibilities include:

  • Develop and architect content marketing hub UX to capture new audiences, engage visitors, and retain users

  • Own process for managing content updates on the website including writing, editing, and proofreading

  • Develop SEO channel (including coordinating with the SEO specialists when appropriate) by creating and maintaining content, and track performance using Google Analytics to identity opportunities

  • Work with the digital marketing team on creation of and innovation on marketing strategy, then execute that strategy. This includes content management, lead generation, and conversion for all digital channels

  • Own all marketing analysis to measure success of campaigns including traffic and conversion metrics

  • Project manage and develop customer acquisition tools across channels, including ongoing iterations and relaunches.

  • Manage promotional calendar and assets

  • Harmonize campaigns with overall Kaplan marketing strategy and resources to ensure consistent branding across field, social, and digital channels

Requirements:

  • Digital marketing experience

  • Bachelor's Degree

  • Experience with SEO, SEM, email

  • Understanding of web authoring and publishing; HTML, CSS, WordPress a plus

  • Strong analytical skills - Google Analytics experience a plus

  • Desire to learn and ability to adjust priorities quickly as circumstances dictate

  • Strong written and verbal skills including ability to write, proofread, and edit content

  • Creativity, teamwork, and strong attention to detail



* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.