• BTech Group
  • Jersey City , NJ
  • Information Technology
  • Full-Time
  • 10 Bayside Terrace

Job Description

Provides full-funnel digital media services, as well as in-house consulting for digital media strategy. Providing relevant and actionable data is essential to the success of our customers. We are looking for a Senior Web Analyst to support both the agency and consulting sides of our business.

Offers competitive salaries, bi-annual performance bonus, unlimited vacation, 401K matching and covers 100% of our employees' healthcare.

Key Duties/Responsibilities

  • Lead and own the web analytics function of the business.
  • Utilize Google Analytics / Google Tag Manager to support client e-commerce strategy.
  • Manage and lead Google Analytics tagging, datalayer and container
  • Manage and lead marketing pixel strategy.
  • Analyze website effectiveness (navigation, content, checkout process, etc.) and drive strategies for conversion optimization and top customer experience.
  • Communicating key learnings internally, and across all levels of client organizations.
  • Support Director of Analytics/ Client Services with client analytics projects.
  • Be an active member
  • Knowledge and Skills

  • Bachelor's degree, with a major or minor in a quantitative discipline preferred (e.g. mathematics, economics, engineering, statistics, physics, etc.)
  • 3 - 5 Years experience in Google Analytics implementation and strategy.
  • 3 - 5 Years experience in Google Tag Manager implementation and strategy.
  • 3 - 5 Years experience in marketing pixel implementation and strategy.
  • Experience using Tableau Desktop and advance skills with Tableau Server.
  • Strong verbal/written communication & data presentation skills, including an ability to effectively communicate with both business and technical teams.
  • Ability to prioritize multiple concurrent projects while still delivering timely and accurate results
  • Managers Notes

  • Must have Experience in both Google Analytics and Google Tag managerImplementing
  • Datalayering
  • This role will be client facing (not a huge % of the time) but communication/personality is important to them in this position
  • Industry Experience is a Plus not required , most of their clients are in Retail

  • Associated topics: architecture, c, develop, expert, lead, matlab, php, programming, senior software developer, software architect

    * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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