Our client is one of the largest spa and wellness marketing company in North America. They are an established national brand with a blog and social community centered on beauty, fitness, fashion, food and health
The company's wide range of digital and retail products, including the bi-annual industry event are designed to address the evolving operational needs of spa and wellness centers to help grow their business. Its Spa & Wellness Gift Cards are sold in over 75,000 locations nationwide and accepted at over 10,000 partner locations. In addition, the gift card is sold directly on its website, as well as, through many B2B loyalty/ incentive and wellness program channels.
Aid in the planning and execution of all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Help build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams and outside vendors to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Minimum 6 years professional experience. At least 4 years digital marketing focused.
Bachelor s degree in marketing or a related field
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Highly proficient in email marketing and automation
Solid knowledge of website analytics tools (e.g., Google Analytics)
Working knowledge of ad serving tools
Experience in setting up and optimizing Google AdWords campaigns
Strong analytical skills and data-driven thinking
Ability to manage and track multiple project tasks and performance.
Possess a sense of urgency and prioritization.
Proactive and solutions-oriented; innovative and results-driven.
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.