Media Manager

CKE Restaurants, Inc. in Franklin, TN

  • Type: Full Time
position filled
The Manager, Media is responsible for impactful and integrated media plan development and execution leveraging media and marketing insight, strategic planning, innovation, and creativity for the Carl’s Jr. and Hardee’s brands. This person is a passionate media enthusiast, focused on getting the most out of communication plans and budgets, who understands the changing media landscape. The role oversees the day-to-day media activities with a focus on local media and digital media and requires a strong analytical skillset and a fine attention to detail in order to drive business goals for the brands. Support the media and the marketing teams in the strategy and development of a high volume of DMA-level media plans from inception to execution inclusive of spot TV, radio, OOH, digital and coupons Serve as day to day contact for agency of record, ensuring agency is delivering the best efficiencies and value for the brand and that recommendations are meeting business objectives. Update and maintain budgets and media flowcharts reacting to changing business needs which may require plan and budget revisions on a regular basis Manage the day-to-day execution of media plans and strategies including creative rotations, competitive intelligence, media proposals and recap presentations Manage communication process and frequent analysis and presentations with field marketing team and franchisees on local media strategies, sponsorships, allocations and ad hoc requests ·        Liaise with internal marketing, advertising and social teams to develop integrated campaigns and plans that align with brand and business goals with a focus on digital media strategy and execution ·        Present media plans and post-campaign analysis/reporting to management in written presentations, excel charts and power point decks on a regular basis Work with agency to set KPI’s and constantly analyze and optimize campaigns accordingly to provide highest level of results Develop localized digital media strategies that aligns campaigns and goals, satisfying objectives and providing evaluation based on qualitative and quantitative results ·        Participate in Media Mix Modeling activities to analyze media effectiveness/ROI and productivity in order to ensure ongoing effectiveness and efficiency in media plans ·        Manage native advertising, branded content, integrated and sponsorship programs ·        Monitor and report on media marketplace and competitive to stay abreast of trends, identify opportunities in emerging media and related technologies Desired Skills: Enthusiastic and strong work ethic Analytical skills and the ability to synthesize large amounts of data Ability to organize, prioritize and multitask effectively Demonstrated accuracy and attention to detail Creative and proactive communication skills Thrive in a fast paced on-time deliverable environment Experience: Minimum Bachelor’s Degree Experience working in media strategy, planning or buying at a brand or media agency Strong knowledge and experience of building a plan from insight to execution Experience planning across multiple types of media with a focus on local media in-depth experience in the areas of spot TV, radio and digital media Strong understanding of data and analytics, particularly as it pertains to attribution, media optimization, testing scenarios and application to future investments Knowledge and experience with syndicated research and media planning tools (e.g. ComScore, Nielsen, MRI, Simmons, etc.), and how to apply them to various media planning scenarios. Understanding of media related metrics such as CPP, GRPs, Reach, Frequency, etc. and knowledge of how those metrics are utilized in campaign planning and reporting. Exposure to TV planning, inclusive of linear, addressable, on-demand, and other emerging formats Experience with creative high impact media integrations/partnerships beyond traditional ad buys. Knowledge of digital marketing capabilities and metrics, especially Display, Video, Paid Social, Mobile and Programmatic Knowledge of digital measurement, tracking methods, and analysis Experience working on custom executions and campaigns with publishers and media vendors. Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.) QSR, retail, or similar experience highly preferred

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