Amazon Marketplace Manager

Defyned Brands in Austin, TX

  • Type: Full Time
position filled

The Amazon Marketing Manager will work closely with the Marketing, Sales and Operations teams creating innovative strategies for the promotion of the company s products as well as formulating executable strategic plans and programs for effective sale of products via Amazon marketplace. Ability to work in a fast-paced environment with a growing marketing team and to take conceptual ideas and convert them into executable growth, branding and content strategies.

This position reports to Chief Marketing Officer.

Responsibilities

  • Develop a strategic growth plan for the Amazon marketplace
  • Develop insights sales trends, promotional opportunities, marketing activities, and search ranking improvements
  • Track key metrics for the Amazon marketplace
  • Optimize content for improved SEO ranking with specific keyword research
  • Manage the day-to-day responsibilities of the Amazon marketplace
  • Develop and manage the Amazon Sponsored Product Ad campaigns and Amazon Promotions
  • Find opportunities to improve over-all number of reviews and rankings
  • Guide and optimize the Customer service team's support of the channel
  • Develop, evolve and execute business processes to support the department
  • Plan, facilitate and/or execute assigned projects, including marketing programs and campaigns
  • Assist in the development of the department budget
  • Ensure that brand guidelines are maintained across all marketplace assets
  • Maintain product listing documentation
  • Be the go-to for all Amazon related issues/questions

Skills and Qualifications

  • 5+ years of experience in retail, direct-to-consumer or wholesales businesses
  • Experience with direct eCommerce with selling on Amazon Marketplace/Seller Central
  • Proven capabilities of developing a successful marketplace selling strategy
  • Proven best practices for selling on Amazon
  • Experience with eCommerce software/services and listing management software
  • Proven experience leveraging a consumer brand to generate rapid online growth
  • Bachelor s Degree in Business, Marketing, Management or other relevant study

Defyned Brands offers a competitive compensation & benefit package that includes quarterly bonus potential, company sponsored health, dental & vision insurance; life and long-term disability insurance, generous product discounts, company branded apparel, team social events, onsite gym & a casual high energy working environment.


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