Analyst, Performance Marketing Analytics

  • Disney
  • $77,920.00 - 127,920.00 / Year *
  • 21 Warren St, New York, NY 10007
  • Full-Time
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Job Description

The Customer Acquisition team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The Analyst of Performance Marketing Analytics will play a critical role in supporting the Paid media channels including Paid Search, Display, Social, Video, Audio and Affiliate. This individual will analyze complex data from both internal and external sources and help identify opportunities, inform media buying, optimize throughout the conversion funnel and ensure all media dollars are invested optimally. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel.

Job Type

Full Time

Segment

Direct-to-Consumer and International

Category

Technology

Basic Qualifications

* 2+ years of experience within digital marketing/data analytics
* Strong analytical skills with the ability to apply business strategy to data analysis and recommendations
* Strong expertise in the digital media, web analytics, and in-app ecosystem including ad serving, tracking, and reporting tools including, DoubleClick, DART, , Adobe Analytics, Kochava, Flashtalking, media platforms (DBM, Google Search, Adwords, Facebook, etc.) and DMP solutions (BlueKai, Salesforce, etc.)
* Deep understanding of the underlying technology and algorithms behind each of our partner ad networks/platforms and how to optimize results in each
* Excellent understanding of media fundamentals and industry knowledge, including media metrics and quantitative business measures
* Excellent understanding of measurement and attribution
* Expertise manipulating large data sets, interpreting data trends and using a multitude of disparate data sources and tools
* Proficiency with SQL or related querying language required
* Proficiency with R or Python required
* Familiarity with business intelligence platforms and tools (e.g., Datorama, Tableau, Looker, Mode, etc.)
* Ability to work in a fast-paced environment with excellent organizational and multi-tasking skills to manage multiple projects and tasks effectively
* Strong initiative, sound attention to detail and ability to think strategically
* Excellent communication, presentation, and visual reporting skills
* Experience desired in the OTT space, streaming media industry or other subscription-based service
* Passionate about Sports

Business

Disney Streaming Services

Required Education

* Bachelor's in Statistics, Marketing Analytics, or other Quantitative fields is highly preferred.

Postal Code

10011

Preferred Education

* Master's Degree (preferred) in Statistics, Marketing Analytics, or other Quantitative fields is highly preferred.

Responsibilities

* Support Paid Digital marketing team (Social, Display, Paid Search, Audio, Video and affiliate channels) to optimize channel performance, understand their analytics needs and set the roadmap for analytics work
* Develop and maintain key analyses around our marketing funnel, subscriber LTV and churn; report out results to broader organization
* Monitor & analyze performance data across channels, tactics, partners & individual ad networks to ensure budget is optimized to deliver highest ROI
* Mine internal user and response data to develop targeting models, decision rules and response/ROI forecasting
* Develop Test & Learn strategy related to targeting, creative and other variables to improve end-to-end conversion throughout the funnel. Measure & report out on test results
* Manage user acquisition data tracking integrations both internally and with third parties
* Partner with internal analytics & data engineering teams to develop a data strategy roadmap to fully optimize & operationalize acquisition data sources

Company Overview

At Disney, we're storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

Disney Streaming Services is a business unit within The Walt Disney Company's Direct-to-Consumer and International (DTCI) segment that oversees all consumer-facing digital video subscription services across the company. Disney Streaming is responsible for developing and operating The Walt Disney Company's direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service, programmed in conjunction with ESPN; the upcoming Disney SVOD service; and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Its core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location.

Job Description

The Customer Acquisition team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The Analyst of Performance Marketing Analytics will play a critical role in supporting the Paid media channels including Paid Search, Display, Social, Video, Audio and Affiliate. This individual will analyze complex data from both internal and external sources and help identify opportunities, inform media buying, optimize throughout the conversion funnel and ensure all media dollars are invested optimally. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel.

Basic Qualifications

* 2+ years of experience within digital marketing/data analytics
* Strong analytical skills with the ability to apply business strategy to data analysis and recommendations
* Strong expertise in the digital media, web analytics, and in-app ecosystem including ad serving, tracking, and reporting tools including, DoubleClick, DART, , Adobe Analytics, Kochava, Flashtalking, media platforms (DBM, Google Search, Adwords, Facebook, etc.) and DMP solutions (BlueKai, Salesforce, etc.)
* Deep understanding of the underlying technology and algorithms behind each of our partner ad networks/platforms and how to optimize results in each
* Excellent understanding of media fundamentals and industry knowledge, including media metrics and quantitative business measures
* Excellent understanding of measurement and attribution
* Expertise manipulating large data sets, interpreting data trends and using a multitude of disparate data sources and tools
* Proficiency with SQL or related querying language required
* Proficiency with R or Python required
* Familiarity with business intelligence platforms and tools (e.g., Datorama, Tableau, Looker, Mode, etc.)
* Ability to work in a fast-paced environment with excellent organizational and multi-tasking skills to manage multiple projects and tasks effectively
* Strong initiative, sound attention to detail and ability to think strategically
* Excellent communication, presentation, and visual reporting skills
* Experience desired in the OTT space, streaming media industry or other subscription-based service
* Passionate about Sports

Required Education

* Bachelor's in Statistics, Marketing Analytics, or other Quantitative fields is highly preferred.

Preferred Education

* Master's Degree (preferred) in Statistics, Marketing Analytics, or other Quantitative fields is highly preferred.

Responsibilities

* Support Paid Digital marketing team (Social, Display, Paid Search, Audio, Video and affiliate channels) to optimize channel performance, understand their analytics needs and set the roadmap for analytics work
* Develop and maintain key analyses around our marketing funnel, subscriber LTV and churn; report out results to broader organization
* Monitor & analyze performance data across channels, tactics, partners & individual ad networks to ensure budget is optimized to deliver highest ROI
* Mine internal user and response data to develop targeting models, decision rules and response/ROI forecasting
* Develop Test & Learn strategy related to targeting, creative and other variables to improve end-to-end conversion throughout the funnel. Measure & report out on test results
* Manage user acquisition data tracking integrations both internally and with third parties
* Partner with internal analytics & data engineering teams to develop a data strategy roadmap to fully optimize & operationalize acquisition data sources



* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.