SourceMedia's Demand Generation team is looking for an experienced marketer to oversee and bring innovative ideas and solutions to our client programs, specifically executing on Account Based Marketing and Content Syndication campaigns. Reporting directly to the Sr. Manager of Integrated Campaigns, you will develop the processes, strategies and content requirements needed to execute best-in-class programs for our clients. We are looking for an individual who brings strategic thought and insights into a rapidly evolving marketing specialty. If you believe you have the skills to manage campaigns and bring strategic thought to the role this position would be ideal for you. You will develop social strategies creating scalable demand generation campaigns to create a pipeline of qualified leads for some of the largest Technology and Fortune 100 companies. This role will serve as a key member of a creative, fast paced team that is taking leaps in the challenging world of demand generation. The ideal candidate should be passionate about marketing and eager to learn. Responsibilities: Interact directly with clients project managing high revenue generating programs Work with the E-mail Operations team internally to devise and implement campaign testing, targeting, and segmentation to maximize lead acquisition and conversion Set-up reporting on campaigns for lead management, lead nurturing and lead scoring Manage multiple programs with a goal of delivering revenue and success for our clients YourMembership. Keywords: Campaign Manager, Location: New York, NY - 10004 Associated topics: chief program officer, cpo, manage, manager, management, monitor, product manager, project manager, relationship manager, task
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