Marketing Data Analyst

Freeman+Leonard in Addison, TX

  • Type: Full Time
position filled
Freeman+Leonard is searching for a Marketing Data Analyst consultant to work fulltime onsite in Addison for a global company. Local candiates only.



Must haves to be considered:
- Google Analytics
- Google Tag Manager
- A/B testing tool experience
- Analytics Canvas (a plus)


The?Data Analytics Consultant is to participate, define and support the team from the data analytics tools Google Analytics and Google Tag Manager.
 
This includes:
Implement various requests in Google Analytics and Google Tag Manager, maintenance and deployment of solution designs and tagging standards across all breakpoints over all the countries – includes implementing 3rd party scripts on the webshop

Conducting business analysis, and providing quantitative insights through presentations, reports, and dashboards to the team
Analyze web traffic and site behavior for the client's website's key performance metrics indicators (KPIs) using Google Analytics data
Ensure the integrity and accuracy of all online and web analytics data via the continual monitoring and assessment of site and webshop tags. Includes implementing custom dimensions if required
Help in refactoring the GA/GTM implementation to reduce the issues
Help to formulate, document and complete test cases as needed and help with UAT (user acceptance testing), and perform QA (quality assurance) of all the webshops
Implement new analytics methodologies, including tools, methods and processes to improve business efficiency and effectiveness
Should be able to prepare custom views, reporting, and troubleshooting analytics tracking issues to have the data captured accurately. Perform scripts Integration with the webshops
Perform A/B testing using Google Optimize and implement for multiple webshops
Statistical analysis of the data retrieved from the A/B test and present to the business

 
Technology stack:
Google Tag Manager - mandatory
Google Analytics – mandatory
Any A/B testing tool- mandatory 
Analytics Canvas - Preferable

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