(USA-NY-New York) Marketing Manager, Scaled Programs, YouTube Ads Marketing
21 Warren St
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Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
The YouTube Ads Marketing team empowers marketers to connect with their audiences and tap into the YouTube \"magic\" in order to build their brands. As a Marketing Manager, you will be responsible for cultivating brand affinity for YouTube among marketing decision makers. Given that advertisers who are personally familiar with YouTube content have more positive perceptions of the platform, you'll oversee the global strategy to build relatability of our content and creators through scaled and high-touch programs.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.