Marketing Analyst

Grommet in Somerville, MA

  • Industry: Advertising/Marketing/Public Relations - Others
  • Type: Full Time
position filled
The Grommet is looking for Marketing Analyst to help transform how the marketing team looks at data to help them make strategic, data-informed decisions. We?re seeking a creative but critical thinker adept at using data to tell stories, build consensus and challenge the status quo. You will provide insights on all marketing channels and activities (ROAS, CAC, attribution, LTV and more) but also help the data literacy of the organization as a whole. Reporting to the CMO, you?ll partner with Grommet marketers to build better reporting and data for improved effectiveness. Core Responsibilities + Partner with marketing stakeholder to understand business objectives, structure key questions, define metrics and report/dashboard structure that supports business needs + Participate in the development and refinement of key performance indicators + Work with various internal technical partners to aggregate and utilize disparate data sources (data warehouse, Google Analytics, Funnel, etc.) + Identify gaps in collection and/or integrity of data + Conduct appropriate follow-up analyses of campaigns and more, both stakeholder-directed and self-directed + Conduct appropriate follow-up analyses, which may be stakeholder-directed or self-directed + Construct compelling storylines and narratives about insights and implications. + Articulate findings to internal stakeholders using strong written and verbal communication skills + Drive adoption and usage of reporting and metrics across the Marketing organization + Transfer expertise to junior members of the Analytics team and other Marketing teams Desired Skills and Experience + Bachelor?s degree + Minimum of 3 years of experience in any area of analytics, with at least 2 years? experience in Marketing Analytics (B2C, ecommerce preferred) + Strong SQL background, including writing advanced sql queries + Hands on experience with web analytics tools, Google Analytics preferred + Structured problem solving skills + Expertise with a data visualization tool, preferably Tableau + Ability to tell a clear story with data and translate to implications + Ability to create effective PowerPoint presentations, tailored for executive audience + Excellent communication and interpersonal skills, including the ability to train new team members Some of the Good Stuff + Work Environment: We?re a fun, growing e-commerce company. Dress the way you feel comfortable. Located a five-minute walk from Davis Square. Free coffee and snacks! + Fun and Fast-Paced: You must be comfortable with an energetic, fast-paced environment. (We?re a growing startup.) Our team is full of creative, driven people with unique vision and we like working here. We?re building a disruptive product launch platform and we?re dedicated to making The Grommet a success. + Discounts: We offer discounts on hundreds of the products on our site. Sometimes, we even have free giveaways! It?s perfect for gift giving. + Competitive salary, great benefits, and yearly bonus incentive plan based on performance + Culture of Mentorship and Learning: You?ll get exposure to Boston?s startup industry and the chance to learn from people on our team and from the industry. We host frequent information and expertise sharing events (formal and informal) at work and give team members the chance to go to out-of-office events, too. To Apply Your cover letter is your chance to stand out and help us get to know you! Please note that resumes submitted without cover letters will not be reviewed. In your cover letter, please tell us about yourself by answering these questions: + How did you hear about us? + Why you are good fit for this position? + What is your ideal career path over the next few years? </script>

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