• Hearst Newspapers
  • $77,920.00 -127,920.00/year*
  • New York, NY
  • Advertising/Marketing/Public Relations
  • Full-Time
  • 21 Warren St

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Marketing Coordinator

O, The Oprah Magazine is seeking a highly-organized, creative and business-minded individual who will assist the Research Marketing Director in the advertising department. The role will support the sales and marketing team by the creation of marketing materials. This will include the analysis of both primary and secondary research, and the review and the packaging of that information into compelling sales materials and presentations. In addition, the Marketing Coordinator will aid in the management of our O Mag Insiders, O's award-winning group of 60 brand ambassadors, in marketing campaigns that span print media, the web, and social media, as well as general community management. The role also includes analysis of share of market and development of prospect lists to fuel advertising growth in the department.

Job Responsibilities:

* Compiling and distribution of monthly business reports:
* Mutual/Exclusive/Missing business report from PIB data
* Share of Market reporting for O Magazine's competitive set and Hearst
* As-needed Starch ad efficiency analysis, including monthly presentation of results to staff
* Monitoring and update of monthly materials and sell sheets
* Prepare, maintain and update media kit materials, both in printed pieces and online
* Assistance in managing of the O Mag Insider brand ambassador group
* Strategic analysis of the primary and secondary research to craft advertising pitches

Requirements:

* Excellent communication and problem-solving skills, and be well-organized, detail-oriented and able to prioritize tasks
* High competency of key computer programs, including Excel and Powerpoint is a must. Knowledge of Adobe InDesign, Google Analytics, MRI, Starch and comScore a plus
* Ability to manage multiple tasks and stay on deadline are required in this role
* High-energy, can-do attitude, and will thrive in a multi-faceted, fast-paced environment
* Minimum 1 year media experience; sales or marketing experience a plus



* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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