• HersheyCareers
  • $67,900.00 -111,780.00/year*
  • Hershey , PA
  • Non-Executive Management
  • Full-Time
  • 500 Homestead Ln


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Job Location: Hershey, PA

This position can also be located in Cincinnati, OH

ROLE SUMMARY:

Work directly with Hershey Sales team teams to develop Shopper Marketing programming for Strategic Food Channel retailers to drive customer engagement, loyalty and conversion. Collaborate with sales teams and customer stakeholders to identify profitable and sustainable opportunities across a 3+ year time horizon that are consistent with brand strategies/equity; seek internal alignment and approvals that meet/exceed deadlines and support.

KEY RESPONSIBILITIES:

Coordinate sales team input and other resources to identify and develop customer and shopper focused opportunities that meet customer strategies and business growth expectations
Measure shopper marketing programs via ROI and ROO success metrics with analytical rigor and discipline
Plan, manage and execute annual DME Budget
Develop and share channel and customer insights with Marketing, Sales and broader Shopper Marketing team

QUALIFICATIONS:

(Knowledge, Skills, Education, Experience, etc.):

Education: Bachelor s degree required, MBA or equivalent marketplace experience preferred

Experience: Minimum 3-5 years in Brand/Shopper Marketing, Sales, Shopper Insights and/or Category Management; Marketing Experience preferred

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans



* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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