The National Marketing Solutions Specialist for Learfield IMG College will be mainly responsible for strategically working with the National Sales Team to create and optimize brand-focused marketing partnerships across Learfield IMG College properties via the creation of customized partnership pitches and sales materials based on clients' brand strategy and objectives.
* Collaborate with sellers on the National Sales Team to drive sponsorship sales * Create highly-stylized sales materials including presentations and follow-up materials (e.g., metrics, media plan) that stem from prospective partner objectives * Analyze a brand's marketing efforts in order to identify/create activation concepts that align with the brand, support the partner's marketing objectives and drive business results * Gain a thorough understanding of the Learfield IMG College business units and marketing assets to identify opportunities for partnerships * Liaison with other Learfield IMG College business units (e.g., Digital/Social, Partnership Marketing) to gather information, insights and ideas for partner pitches * Follow trends in the marketplace and synthesize insights for the larger National Sales & Marketing teams * Regular communication of workflow to Manager, National Marketing Solutions * Other duties as assigned
* Bachelor's Degree * Minimum of one (1) year of experience * Agency or client-based experience in specific disciplines such as sponsorship marketing, event marketing, media sales and media buying preferred * Experience in sports industry preferred * Proven success with creating partnership pitches and/or sales materials * Ability to actively participate in the ideation process, including developing and leading structured team brainstorms * Ability to problem-solve independently and in groups * Detail-orientated * Excellent time management & self-starter * Superb written and oral communication skills * Strong proficiency in PowerPoint & Excel (required); experience with Photoshop (preferred) * Knowledge of the collegiate sports landscape is a plus
IMG College is an affirmative action-equal opportunity employer. It is the policy of IMG College not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.