We are looking for a VP, Eretail at Reprise. This person will be a creative and adaptive thinker that enjoys learning, taking on unfamiliar challenges, and shaping new strategic approaches and frameworks.
* Provide leadership and direction to our internal team on all aspects of e-commerce and e-Retail * Partner with agency/client leads to bring best-in-class e-Retail and e-Commerce solutions to our client businesses * Develop eRetail/eCommerce roadmaps and business plans to drive our client retail business forward * Research industry trends, seeking opportunities to bridge gaps in overall brand objectives to ultimately support Omnichannel retail (online to offline and vice versa) * Build seasonal e-commerce strategies and ensure all projects support the brand strategies, lead the business analysis of all programs and make changes to drive continuous improvement. * Liaise with client retail/shopper teams and other key stakeholders. * Align strategic platform of Shopper audience and shopper behavior plans in-market, in conjunction with brand and trade teams * Marry e-commerce tactical plans with shopper awareness media plans to find efficiencies and address overlaps * Establish, provide and disseminate POVs/thought leadership in the retail category tied to marketplace dynamics and new opportunities across the industry * Assess current e-commerce plans and find opportunities to expand presence and tactical complexity * Ensure stewardship across shopper awareness and e-commerce conversation campaigns executed by brand * Endeavor to leverage Mediabrands agencies in negotiations with e-commerce partners in the non-biddable space * Media partners can include Amazon, Criteo, Walmart, Target Media Network, Triad; as well as InstaCart, Shipt and other relevant e-Retail partners * Evaluate and vet platform partners to help support eRetail and eCommerce capabilities; inclusive of but not limited to: campaign management, measurement/analytics and research. * Build strong consultative relationships with clients and internal partners as an integrated marketing communications advisor
* Bachelor's degree required
* 8+ years integrated retail/ecomm experience * 3+ years supervisory and management experience required
* Ability to work under pressure and manage multiple priorities * Experience communicating information verbally and in writing required * Must be a team player but also have the ability to work independently
At Reprise, we're reinventing digital experiences everywhere, every day. With end-to-end capabilities that include search, social media, content creation, product and web development, eRetail and strategy, we cut to the core of what truly drives customers by providing a holistic digital-first approach. Armed with intelligent insights and an audience-first approach, our expert team of specialists deliver integrated initiatives that help the world's biggest brands connect to the people who drive their business forward - efficiently and effectively. Part of the Mediabrands division of the Interpublic Group (NYSE: IPG), Reprise is headquartered in New York with over 40 offices around the world. To learn more about how we can empower your business, visit reprisedigital.com now