• IPG Mediabrands
  • $192,290.00 -192,290.00/year*
  • New York, NY
  • Executive Management
  • Full-Time
  • 21 Warren St

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Position Summary

We are looking for a VP, Eretail at Reprise. This person will be a creative and adaptive thinker that enjoys learning, taking on unfamiliar challenges, and shaping new strategic approaches and frameworks.

Essential Functions

* Provide leadership and direction to our internal team on all aspects of e-commerce and e-Retail
* Partner with agency/client leads to bring best-in-class e-Retail and e-Commerce solutions to our client businesses
* Develop eRetail/eCommerce roadmaps and business plans to drive our client retail business forward
* Research industry trends, seeking opportunities to bridge gaps in overall brand objectives to ultimately support Omnichannel retail (online to offline and vice versa)
* Build seasonal e-commerce strategies and ensure all projects support the brand strategies, lead the business analysis of all programs and make changes to drive continuous improvement.
* Liaise with client retail/shopper teams and other key stakeholders.
* Align strategic platform of Shopper audience and shopper behavior plans in-market, in conjunction with brand and trade teams
* Marry e-commerce tactical plans with shopper awareness media plans to find efficiencies and address overlaps
* Establish, provide and disseminate POVs/thought leadership in the retail category tied to marketplace dynamics and new opportunities across the industry
* Assess current e-commerce plans and find opportunities to expand presence and tactical complexity
* Ensure stewardship across shopper awareness and e-commerce conversation campaigns executed by brand
* Endeavor to leverage Mediabrands agencies in negotiations with e-commerce partners in the non-biddable space
* Media partners can include Amazon, Criteo, Walmart, Target Media Network, Triad; as well as InstaCart, Shipt and other relevant e-Retail partners
* Evaluate and vet platform partners to help support eRetail and eCommerce capabilities; inclusive of but not limited to: campaign management, measurement/analytics and research.
* Build strong consultative relationships with clients and internal partners as an integrated marketing communications advisor



* Bachelor's degree required

Work Experience:

* 8+ years integrated retail/ecomm experience
* 3+ years supervisory and management experience required


* Ability to work under pressure and manage multiple priorities
* Experience communicating information verbally and in writing required
* Must be a team player but also have the ability to work independently

About Us

At Reprise, we're reinventing digital experiences everywhere, every day. With end-to-end capabilities that include search, social media, content creation, product and web development, eRetail and strategy, we cut to the core of what truly drives customers by providing a holistic digital-first approach. Armed with intelligent insights and an audience-first approach, our expert team of specialists deliver integrated initiatives that help the world's biggest brands connect to the people who drive their business forward - efficiently and effectively. Part of the Mediabrands division of the Interpublic Group (NYSE: IPG), Reprise is headquartered in New York with over 40 offices around the world. To learn more about how we can empower your business, visit reprisedigital.com now

Associated topics: community, demand generation, endowment, major gift, policy, public, regulatory, relationship, solicitation, stewardship

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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