Retail and ECommerce Marketing Manager

  • KAO
  • $192,290.00 - 192,290.00 / Year *
  • 21 Warren St, New York, NY 10007
  • Full-Time



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OverviewThe Retail & E-Commerce Marketing Manager is responsible for tailoring 360? marketing campaigns for Oribe's Retail & E-Commerce partners, and identifying white space opportunities to drive sales in this channel.The role acts as the conduit between Sales and Marketing to drive the successful execution of Retail & E-Commerce marketing activities.Overall mission is to:Develop and implement channel specific strategy and programs.Steer and monitor market performance.Responsibilities* Collaborate closely with channel owners to develop and implement 360? programs to support Oribe Hair Care in the Retail & E-Commerce channel.* Translate global brand vision into salon specific strategies for the brand.* Collaborate with Marketing and Product Development to align on all new product launches and commercial launches.* Translate global launch plans and brand calendar into specific launch plans and calendars.* Gather business intelligence on category market trends and share best practices.* Innovate the consumer experience across all retail & e-commerce touchpoints with a strong focus on trial.* Develop mix of tactics that strengthens brand relevance, meets sales goals and is consistent with brand strategies.* Lead communication between Marketing and Sales -- facilitate and lead calls and meetings, and work to build consensus and alignment across departments.* Collaborate with Sales on presentations for meetings and Market Week activities.* Represent Marketing at retailer meetings, events, and site visits.* Drive and project manage the creation and distribution of Retail & E-Commerce selling materials (presentations and products used to sell in new launches, business development tools, prospecting materials) through collaboration with Marketing, Sales, Education, etc.* Drive and project manage the creation and distribution of Retail & E-Commerce assets (imagery, signage, displays, banners, emails, etc) through collaboration with Marketing, Sales, Education, etc.* Collaborate with Retail & E-Commerce channel leadership on promotions and incentives that drive the business. Review and approve all promotions, buy-ins, and incentives.* Collaborate with Retail & E-Commerce team on sample box partnerships to determine and negotiate sampling & merchandising mix, marketing focus, and campaign support.* Act as presenter/facilitator with Sales team when needed.* Maintain activation and launch calendars and trackers.* Organize and maintain Dropbox of Sales resources.* Track performance of initiatives against KPI's or comparable benchmarks. Consolidate performance and report to key stakeholders.* Steer Marketing to develop initiatives that fit channel needs and provide Marketing with launches performance analysis.* Collaborate with all necessary internal and external departments (Marketing, Sales, Education, Finance, Product Development, Supply Chain).Qualifications* 5+ years related experience. Bachelors degree is required.* Highly organized and detail oriented with a strong ability to manage multiple projects simultaneously and take complete ownership of projects.* Must have ability to think strategically and to conceptualize and implement new ideas.* Strong analytical skills and problem solving capabilities.* Ability to identify, prioritize and adjust to multiple needs.* Excellent cross-functional coordination and project management skills.* Strong oral and written communication skills, as well as interpersonal and team building capabilities with internal functional groups as well as with external partners.* Marketing experience within beauty, Prestige/Luxury industry a plus.* Must possess excellent computer skills with proficiency in Microsoft Word, Excel and PowerPoint.
Associated topics: chief program officer, cpo, manage, manager, management, monitor, product manager, project manager, relationship manager, task


* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.