Ketchum is looking for a B2B influencer expert who has worked with clients in the financial services, technology, fintech and/ or insurance spaces to join our team in NY as Managing Account Supervisor!
Candidates with an understanding of those industries, and an understanding of who influences those industries is key, both paid as well as earned influencers. Candidates should have an understanding of influencer marketing outside of the general consumer space, and have experience sourcing thought leaders in both earned and paid capacities.
We're looking for a strategic thinker who can act tactically. Ability to set broader strategic goals, and to break down the tactical executions and steps that need to be taken in order to achieve the goals.
About the Job
Ketchum Influencer connects brands with impactful social influencers across all social channels, niches and verticals. Executing influencer programs is a delicate balance between art and science and our expert team assists brands in finding the perfect equilibrium in the digital space. We take great pride in having been pioneers in this space and are constantly re-inventing to pace with the growth and rapid change in this dynamic industry.
Our audience first approach begins with a deep dive into the target demographic to ensure our strategy aligns with where the audience consumes content and from which types of influencers. We have deep relationships with the top influencer agents, managers, and publicists, as well as state of the art influencer identification tools and technology allow us to identify target-right influencers for any campaign or brand.
* Provide high value counseling and consulting for both internal and external clients. * Evaluate risk and counsel clients about alternatives. * Research and provide suggestions of appropriate influencer/ talent and entertainment opportunities for Ketchum client projects as directed by the teams. * Negotiate talent and entertainment contracts coordinating with team members, talent representation and Ketchum legal. * High level of professionalism, ability to talk to and present to senior level clients. * Work with team members to manage and facilitate payment of talent. * Have strong relationships with talent agents, managers and publicists. * Monitor and keep abreast of industry news and trends report updates to team. * Create and manage project budgets when required. * Monitor internal status of jobs and due dates; advise senior team members of developments; verify billing accuracy. * Facilitate and coordinate various talent needs; prioritize and manage high volume of detail work. * Significant experience and comfort-level with negotiating business points in PR and Advertising contracts * Ability to follow the budgeting and billing procedures required by Ketchum and our clients * Able to recommend programs and formulate contracts that include all aspects of a program including social media, online content, etc.
* Bachelor's degree in communications, journalism, public relations, English, marketing or a related field preferred * Five to eight years of experience in public relations, brand management and/or influencer marketing field in an agency or a non-agency setting * Comfort and familiarity in social and digital marketing; Knowledge of various social media tools and programs; monitors and reads online/ news and blogs daily * Excellent writing skills required * Knowledge of pop culture; Demonstrable engagement with popular culture and understanding of influencer and blogger landscape * Experience seeing influencer partnerships through from start to finish * Experience working with or vetting talent and/or influencers * Strong media pitching, presentation and communication/ writing skills * Strong organizational skills and detail oriented with proven ability to multitask to manage priorities * Results driven with a focus on delivering excellent client service * Legal related experience a plus IND13
As a global communications consultancy with 90 plus years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world's leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We're just crazy enough to think we can impact the world - and how it responds to ideas - through communication.
We encourage our employees to be curious, brave, inspiring, and a force for good. Let's talk. Come belong at Ketchum!
What we offer
* Robust benefits program * Generous time off policies * Retirement program with company match * Workplace flexibility * Business casual dress code * Workplace and off-site social gatherings * Yoga @ work * Professional learning and development opportunities * Tuition reimbursement * Paid maternity/paternity leave * Transit benefits
Interested? We've got an opportunity for you.
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.