Senior Analyst, Global Marketing Science

  • Met Life
  • $103,330.00 - 127,920.00 / Year *
  • 21 Warren St, New York, NY 10007
  • Full-Time

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Primary Job Location: United States : New York : New York Alternate Job Location: United States : New Jersey : Bridgewater -- United States : North Carolina : Cary -- United States : North Carolina : Charlotte -- United States : Rhode Island : Warwick Role Value Proposition: This support role will support the Global Marketing Science s group, responsible for key measurement and analytics studies and data enablement. Support the Global Marketing Sciences research and analytics efforts:* Oversee/advise execution of research and marketing analytics protocols in the development of projects, research or analytics models, gaining insights to better inform marketing performance.* Assist in determining relevant KPIs required when needed.* Review of insights at relevant stage gates to ensure quality* Partner with global teams to distribute/train on newly developed process and guidelines Key Responsibilities: * Coordinate, manage and oversee key marketing sciences projects such as (but not limited to): KPI tracking and dashboard development, data coordination to support analytics models.* Research, data mining, predictive modeling and business analytics projects.* Translate complex data into easily understood concepts for business utilization.* Ability to conduct research using statistical, data mining and predictive analytics tools.* Builds or manages complex level statistical and data mining models.* Partner with cross-functional partners to understand their business hypotheses; scope data science work appropriately based on this analysis to drive their objectives.* Project work that deliver both tactical and strategic marketing insights to drive business results.* Partner with IT and other analytics areas to develop best in class processes and techniques to leverage data science across MetLife.* Builds strong working relations and improves workflow and organizational issues.* Participate in the development of processes and approaches to improve the effectiveness and visibility of data science and the advancement of marketing analytics.* Collect, analyze data for its use to and drive actionable and clear recommendations to the Business.* Leverage data science tools and techniques to analyze large data sets to develop and customize models/algorithms used uncover trends, patterns and insights in the data.* Perform other related duties as assigned or required Essential Business Experience and Technical Skills:Required:* 8+ years of experience in business/data setting with experience in data analysis, data stewardship, data modeling.* Background in design of experiments (A/B testing), regression modeling, and other techniques* Advanced skills in extracting, modeling and manipulating large data sets. Understanding of incremental analysis.* Strong grasp of data management and data flow as it relates to disparate reporting systems (e.g. ad serving, digital analytics, lead and sales reporting)* Established track record of managing and prioritizing multiple projects and tasks simultaneously* Basic knowledge of marketing principles, fundamental finance & budgeting concepts* Sound business acumen with results-driven mindset and sense of urgency Preferred:* Bachelor s degree in Computer Science, Marketing Engineering, Statistics, Economics, Math, Finance, Science as well as any other related field of expertise.* Proficiency in Tableau, Domo, Qlik Sense or other BI data aggregation and visualization software is a plus* Conceptual modeling: Ability to share and articulate modeling.* Fluency in digital industry standard reporting tools such as Google Analytics, Adobe Analytics & DoubleClick* Comfort with typical advanced analytics concepts as applied to the marketing function:* Customer analytics, digital targeting, digital analytics, attribution, and customer segmentation, customer lifetime value, incremental response modeling amongst others. Business CategoryGlobal Brand & Marketing Number of Openings1 At MetLife, we re leading the global transformation of an industry we ve long defined. United in purpose, diverse in perspective, we re dedicated to making a difference in the lives of our customers.MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.MetLife maintains a drug-free workplace.For immediate consideration, click the Apply Now button. You will be directed to complete an on-line profile. Upon completion, you will receive an automated confirmation email verifying you have successfully applied to the job.Requisition #: 107305

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.