Marketing Director

  • Albany, NY

Compensation

: $135,105.00 - $127,920.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



Job Description

The Marketing Director is an existing position in a rapidly growing residential real estate business serving the Capital Region. Monticello is an independent, boutique residential real estate company with offices in Albany and Saratoga. Ranked as one of the fastest growing companies in the Capital Region by the Albany Business Review, Monticello was founded in 2010 and has grown to a team of 19. Monticello seeks individuals who will embrace our core principles. We Love - serving our clients and community with compassion and humility. We Transform - rising above the transaction to elevate the client experience and improve our communities. We Innovate - constantly listening and learning to evolve and grow

This position provides an opportunity for increased responsibility and income as the company continues to grow. The position is primarily responsible for directing and growing the business through media and marketing. Prior video filming editing experience required. The marketing department presently has 2 employees and were looking to grow the department to 3 employees.

Compensation:

$50,000+

Responsibilities:

The Marketing Director will primarily provide support to the team through the following duties and responsibilities:

  • Directing social media presence and online marketing on behalf of company
  • Managing the Matterport Camera for all listing shoots
  • Managing and supervising 1-2 marketing assistants
  • Shooting and editing company videos for facebook, instagram, twitter, and youtube
  • Piloting company Drone
  • Building out the company youtube channel with original industry, agent, and client content
  • Monitoring company website, including managing content
  • Monitoring individual websites for listed properties, including managing content
  • Designing and producing brochures, flyers, direct mail campaigns, and information displays on behalf of both the company and listed properties
  • Writing company blog posts, newsletters, memos, and press releases
  • Creating promotional videos to market property listings
  • Implementing and periodically revising the company's marketing and public relations plan
  • Still photography as needed
  • Managing leads and the company database as needed
  • Providing overall company and office administrative support; other duties may be assigned
Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Nights and weekend work are required.

Special Skills:

  • Drone pilot license preferred
  • Proficient in Final Cut Pro
  • Proficient in Adobe InDesign
  • Proficient in Adobe Lightroom
  • Ability to self-direct and take initiative
  • Have attention to detail and be well-organized
  • Strong written communication skills
  • Strong internal communication skills
  • Ability to maintain confidentiality
  • Strong technical social media skills

Education/Experience:

Bachelors Degree and/or two years marketing or related experience and training. Management experience preferred.

Computer and Technology Skills:

To perform this job successfully, an individual should have knowledge of Microsoft Word; Microsoft Excel; Google Drive; Gmail; Facebook; Wordpress; web-based software; Adobe InDesign; Adobe Lightroom; Final Cut Pro; prior video filming editing experience; and online client management software systems.

Language Ability:

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of the company. Strong customer service skills required.

Reasoning Ability:

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Math Ability:

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

About Company

Monticello is a boutique residential real estate firm with offices in Colonie and Saratoga Springs. The Albany Business Review ranked Monticello as the 2017 and 2018 fastest growing residential real estate brokerage in the Capital Region. In 2018, Business Review ranked Monticello the seventh fastest growing company in the entire region. The firm sold over 200 homes in 2018, with a total sales volume of more than $46,000,000. As an independent brokerage, Monticello focuses on providing superior customer service, highly specialized marketing tools, and innovative solutions for selling homes and assisting its clients.



* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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