Planner, Digital Investment

  • Moxie
  • $69,020.00 - 105,470.00 / Year *
  • 21 Warren St, New York, NY 10007
  • Full-Time

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Company DescriptionZenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients.Clients want to work with happy and motivated people.We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work.We are single mindedly focused on delivering great work.We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work.Our greatest credential is our client list.Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships.Job DescriptionThis position requires a highly motivated person to lead the day-to-day execution of digital strategy / execution across the client account(s). They will be activating digital/print strategic plans including development and all aspects of implementation.Responsibilities:* Lead planning and implementation for client accounts across paid digital, print, and emerging media* Working knowledge of enterprise technology / B2B habits and media consumption across lead generation, digital, mobile, social, video* Training/Support for Assistant Planners in process, media planning, billing, reporting, trafficking, analytics and research* Lead presentation of data, insights, and media recommendations to clients* Craft relevant POVs to assess media opportunities and place appropriate value* Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations* Assist supervisor in negotiation of buys, makegoods, positioning, value add negotiations* Draw actionable insights based off syndicated data, i.e. competitive, consumer etc.* i.e. Comscore, Facebook Analytics, Strategy, MRI, Quantcast, and others* Build relationships with sales reps to analyze value and applicability of media vehicles for client* Create dynamic presentations that effectively communicate value to our clients* Maintain a knowledge of social and ad serving platforms: Facebook, Twitter, LinkedIn, Instagram, Telemetry, Medialets, Vindico, DFA* Execute high volume and visible one-off digital media requests across various client teams* Prepare and deliver buying and or digital trafficking specs and guidelines* Continuously search for opportunities to be positive and to share the positive side to every situationQualifications* 1+ years of Digital Media planning/buying experience:* Full understanding and exposure to the media process: research, strategy, planning, buying, activation, and reporting* Working knowledge of trafficking digital display, video, rich media, and demand generation tactics* Ability to integrate across digital, strategy, search, and Directors on team to evaluate and action upon business needs* Additional media and technical tool and program skills (syndicated research, data visualization, Media Bank, IRI, Facebook Analytics, Comscore, etc.)* Real world experience on large scale brands in technology and business a plusAdditional InformationAll your information will be kept confidential according to EEO guidelines.

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.