Sr. Analyst, Attribution

  • NBC Universal
  • $65,235.00 - 127,920.00 / Year *
  • 21 Warren St, New York, NY 10007
  • Full-Time



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Responsibilities

The Senior Analyst, Attribution at NBCU will be a key member of the NBCU Ad Sales Insights and Measurement team. S/he will work closely with the Director of Attribution, to drive the strategic vision for attribution measurement. This toolkit will enable effective cross platform planning, full funnel campaign measurement (brand, mid-funnel such as site conversion, geo-based, and sales) and prove the efficacy of campaign spend across the NBCU portfolio. Senior Analyst, Attribution will work across the Insights & Measurement team to plan, create and communicate attribution solutions and develop campaign insights through analytics and storytelling.

Responsibilities include but are not limited to:

* Develop and deploy attribution solutions across our strategic audience optimized linear platform, digital partnerships and overall media campaigns
* Work with sales team, clients and 3rd party vendors to develop hypotheses and design and execute measurement solutions
* Combine analysis with strategic thinking and business requirements to create cohesive stories and actionable best practices
* Perform ad-hoc analysis, develop new reports as well as streamline existing reporting processes
* Develop new data-driven tools to support a diverse portfolio of media brands and ad products

Qualifications/Requirements

* BS/BA Degree in Mathematics, Economics, Statistics, Market Research, Political Science, Psychology
* Minimum 3 years of professional experience in media and/or advertising analytics
* Experience in quantitative field, such as consulting, market research, strategy and planning, or user experience research
* Team player with experience communicating analyses and results to any audience
* Experience in TV and Digital applications and other syndicated research tools (Nielsen - NPower, AdIntel, TV Brand Effect, Lake 5, comScore and Adobe Analytics, GfK MRI etc.)
* Experience working with external vendors and project management
* Knowledge of ad operations and an understanding of how ads are delivered and measured within and across media platforms
* Self-starter with ability to manage multiple projects and deadlines simultaneously and ability to develop and maintain processes
* Proficient with Microsoft Excel and PowerPoint
* Attention to detail, a love for working with data, and a curious, problem-solving mindset
* Familiarity with attribution partners such as NCS, IRI, Crossix, Placed, iSpot a plus
* Experience working with data partners, such as Experian, Acxiom, and LiveRamp a plus
* Experience working with structured and unstructured data-sets, statistical software such as R/Python, SPSS, data extraction tools such as SQL, and visualization platforms Tableau, DOMO etc. a plus
* Familiarity with set-top-box platforms and data, such as comScore TV and Vizio is plus


* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.