Senior Director of Audience Development

  • New York Post
  • $197,780.00 - 197,780.00 / Year *
  • 21 Warren St, New York, NY 10007
  • Full-Time



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Overview

We are currently seeking a dynamic and passionate Senior Director of Audience Development to join our team. This is an opportunity to become a leader on a highly successful digital team and help us to reach new audiences on every platform. This role reports into the SVP, Digital Strategy and is primarily responsible for developing and implementing data-driven traffic growth strategies for all touchpoints with a particular focus on email, paid social and partnerships.

Responsibilities

* Lead email subscriber acquisition strategies (organic and paid)
* Analyze email newsletter subscriber engagement and devise strategies for long-term subscriber retention and re-engagement
* Work with product to develop and refine tools critical to audience engagement
* Develop and manage distribution partnerships across platforms
* Oversee paid traffic efforts and manage budget across our brands while ensuring that ROI goals and KPIs are met
* Monitor performance metrics across various analytics platforms and leverage insights to make recommendations to the larger digital team
* Manage a small team of audience development professionals
* Maintain proficiency and knowledge in latest industry trends, technology and best practices

Qualifications

* Minimum 5 years of experience in digital audience development and/or digital marketing; publisher experience preferred
* Demonstrable track record of growing online audiences and driving email newsletter subscriptions
* Knowledge of digital media trends and emerging platforms
* Proficiency in metrics-based decision making with an emphasis on reading and interpreting data
* Ability to be both a self-starter and team player; strong interpersonal and communication skills are required
* Ability to balance priorities and thrive in a fast-paced start-up environment
* Highly organized with excellent attention to detail
* Solid Google Analytics experience required
* Maropost ESP experience a bonus but not required
* Bachelor's Degree required
* Passion for all things digital

The New York Post is an Equal Opportunity Employer


Associated topics: area sales, b2b, bi, business, business growth, business planning, channel partner, franchise operator, guest, strategy


* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.