Assistant Strategist, Digital Activation - New York - 10007
Omnicom Media Group
21 Warren St
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Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
The Assistant Strategist, Digital Activation, plays a key role executing digital buys. Ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job.
A positive attitude and willingness to \"roll up your sleeves\" is also critical to get the job done. Experience working with across several media channels is preferred and a curiosity in emerging media platforms.
Core responsibilities include, but are not limited to the following:
* Ensuring the implementation of the Digital Planning Process across programmatic buying * Overseeing and directing the day to day operations of the programmatic team * Effectively managing budget * Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms * Working side by side with Tactical Planning team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective * Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients * Managing billing and reconciliation process for programmatic buying * Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.) * Providing subject matter expertise to vendors, internal teams, and clients
* Eager and excited to learn about the media industry * Preferred Bachelor's degree in a quantitative field (e.g., Statistics, Hard Sciences) * Experience working with large data sets and understanding of methodologies for evaluating data * Ability to juggle multiple priorities and pay attention to details * Excellent written and verbal communication skills * Highly responsive with strong time management skills * Strong knowledge of MS Excel and ability to coach others in shortcuts
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.