Associate Director, Marketing Science (Beverages) - New York - 10007
Omnicom Media Group
21 Warren St
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Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
As an Associate Director on the Marketing Science (MarSci) team, you will not only work closely with MarSci leadership to manage resources, implement process improvements and provide mentorship to a team of analysts, but also work with the account team consisting of strategists and investors to shape the strategic direction of your client's marketing strategy through data-driven insights. Core responsibilities include, but are not limited to the following:
* Translating data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources * Collaborating with marketing partners and strategy teams to understand business and marketing objectives and develop reports approaches to meet those objectives * Presenting to clients, with the support of the functional specialists, the results of analyses and research projects in a clear, insightful, and digestible narrative * Driving understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals * Working with leaders of the functional specialty teams to keep track of projects being run by the functional specialists to ensure they are high quality and completed on time * Supporting business development efforts including creation of the strategy, creation of the pitch story, and participation in the presentations * Evaluating data and research/analytics vendors for or on behalf of clients * Working with third-party research/analytics vendors to design and set up projects for clients * Aiding in the development and execution of the measurement plan * Creating specific research awards submissions and contribute to awards submissions * Ensuring timely follow-through on all scheduled and ad hoc deliverables * Leading, mentoring, and training managers and analysts
Desired Qualifications, Knowledge & Skills
* Bachelor's degree in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing or other quantitative fields - Masters preferred * Minimum 4-5 years of experience in a quantitative data-driven field, inclusive of 3 years' experience in business intelligence or customer insights and at least years' of people management experience (passion for coaching and developing others is a must) * Prior agency experience preferred * Experience with data processing/visualization platforms (Alteryx, Tableau, QlikView, etc.) * Advanced excel skills (VLOOKUP's, Pivot Tables, Macros and other advanced functions) * Experience with at least one of the following coding languages: SAS, SQL, Java, R, or Python * Experience with delivering and operationalizing reporting solutions for clients * Experience with B2B marketing, insight generation, and strategic consulting from a marketing science point of view * Strong understanding of the media environment preferred, particularly planning, strategy, and implementation * Excellent communication, presentation, problem-solving, and project management skills are a must * Familiarity with at least some of the following tools: Marketing technology (e.g., Data Management Platforms), ad-serving (e.g., Google DCM, Atlas), web analytics (e.g., Google Analytics, Adobe Analytics), social (e.g., Facebook Insights, Twitter Insights, Crimson Hexagon) * Understanding of marketing mix modeling/econometric analysis or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.), a plus
Associated topics: alumni, care, community, endowment, marketing, mba, principle gift, product market, regulatory, social media
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.