• Phillips - Van Heusen Corporation
  • $192,290.00 -192,290.00/year*
  • New York, NY
  • Media
  • Full-Time
  • 21 Warren St

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Manager, Social Media Advocacy, Special Projects - CALVIN KLEIN

The Manager, Social Advocacy position within the CALVIN KLEIN Consumer Marketing Organization (CMO) Group will play an integral role in the planning and executing of the brand's social advocacy engagement initiatives, inclusive of community event planning and special project production, for the assigned business lines and community groups.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

Strategic Development:

* Assist in the strategic development and on-going optimization of advocacy campaign/engagement experiential programming across assigned CALVIN KLEIN business lines/communities
* Advocate relationship management: responsible for the identification and recruitment of advocates by assigned community based on program objectives; key contact responsible for communication and facilitation of all assigned program initiatives
* Development and ongoing management of program activations strategy, partnering cross-functionally with our in-house creative teams to facilitate events, community-focused special projects, product seeding initatives, and content production

Program Management:

* Assist the development and ongoing management of program calendar and communication strategy (partnering cross-functionally with creative, product marketing, PR and CMI teams) to support yearly CMO objectives by business line/campaign
* Facilitation of review/feedback on all evergreen and activation strategies with Director, Brand Advocacy and Social Media Marketing as well as cross-functional groups and leadership teams as defined by the department workflow
* Lead all performance tracking and reporting for assigned business lines/communities, including (but not limited to) monthly, campaign and ad-hoc reports, in addition to socialization across cross-functional and leadership teams
* Partner cross functionally with the Marketing, PR, E-Comm, Fashion Office, Creative and Production teams to plan, communicate and adjust digital and social advocacy tactics

Program Strategy:

* Strategic lead in the development and ongoing optimization of advocate engagement tactics by channel - including day to day management of digital channels established for direct communication with advocate communities
* Assist Director, Social Advocacy on the ongoing communication and amplification of advocate programming on CALVIN KLEIN global social channels
* Collaborate on paid social initiatives in partnership with media team and agency

Budget:

* Plan and oversee designated budget allocation in alignment with global social strategy and owned channel needs
* Review and oversee management of the department budgeting, including invoice processing and actualizations

QUALIFICATIONS & EXPERIENCE:

Experience:

3-5 years of strategic events, social and/or consumer marketing, influencer strategy, and community management experience; in house or at an agency. Fashion, beauty and lifestyle experience preferred.

Education: Bachelor's Degree Required

Skills:

* Passionate for the dynamic, changing nature of social media and influencer marketing
* Curiosity and interest in innovation fueled by consumer insight and an understanding of key business drivers
* Strong ability to collaborate and influence others in a highly matrixed environment
* Confident communication of ideas to senior executive and owner audiences
* Significant experience leading production teams including product vendors, video producers, creative agencies, and other digital content creators
* Experience running department operations, including strategy, talent, and budgets

PVH Corp. or its subsidiary (\"PVH\") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant's current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH



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Associated topics: acquisition, booker, direct, expert, leader, oversee, recruiter, representative, supervise, supervisor

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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