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Reporting to the Director of Annual Giving, the Associate Director, Annual Fund Marketing is an important member of the Annual Giving team.
The Associate Director, Annual Fund Marketing plans, implements, and manages annual fund solicitations for The Fund for Pratt and oversees direct mail, email and social media strategies and implementation. Works with multiple internal constituents and vendors as direct marketing projects are brought to completion. Projects may include information gathering, creating and copy writing, and project execution, in addition to coordination and oversight of projects, depending on the needs of the office at the time.
Develops and implements comprehensive and integrated direct marketing solicitation strategies to secure gifts for The Fund for Pratt.
Utilizes data and metrics to benchmark efforts, inform strategic and tactical decision-making, and identify broad-based solicitation opportunities.
Guides and participates in the creation of e-mail and social media content, including working with the Assistant Director, Annual Fund & Alumni Relations, to craft effective solicitations for audience engagement, conversion, and stewardship. Proactively coordinates with Communications and Marketing on design, messaging, and production of content.
Ensures communications align with messaging and priorities for Institutional Advancement at Pratt Institute.
Analyzes and reports ROI and cost-benefit analysis of direct marketing projects.
Understands database processes for capturing gift, demographic, and other data.
Submits database query requests for mailing lists to Operations team. Manages data query projects to ensure accuracy of the list. Creates electronic data files of mailing lists for annual giving solicitations and related direct marketing.
Independently analyzes data related to solicitation result tracking, segment composition, and population performance.
Performs additional duties, and special projects as required.
Education: Bachelors degree required.
Experience: Minimum of three to five years experience in annual funds and direct marketing, preferably in higher education.
Experience: Knowledge and Skills:
Demonstrates a keen understanding of annual fund strategies, constituencies, methods, metrics, and best practices, preferably in higher education. Successful experience creating and executing cultivation and solicitation strategies.
Deadline-driven with an intense attention to detail. In addition, this individual will be proactive in client and vendor management, anticipating problems that may arise and quickly and independently resolving unforeseen situations along the way.
Excellent writing, organizational, interpersonal and decision making skills.
Ability to work both independently and as part of a team and manage multiple complex tasks simultaneously.
Proficiency in Microsoft Word, Excel, PowerPoint, and Raisers Edge or similar database system.
Must have the ability to work occasional nights and weekends.
An understanding of the important role of diversity, equity and inclusion to institutional advancement.
Associated topics: ad, advertise, business, chief marketing officer, cmo, demand, hospital, major gift, mba, university relationship
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.