Director, Search

  • Ralph Lauren
  • $192,290.00 - 192,290.00 / Year *
  • 21 Warren St, New York, NY 10007
  • Full-Time
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Director, Search

Ref #:

5569220

Department:

Agency

City:

New York

State/Province:

New York

Country:

United States

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren Purple Label, Ralph Lauren Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children's, Ralph Lauren Home, Lauren Ralph Lauren, RLX, American Living, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands.

Position Overview

The Director of Global Search Marketing will be part of an exciting, growing team focused on digital excellence. You will be part of the CMO and CDO organization and will be responsible for developing search marketing strategies to elevate the Ralph Lauren online shopping experience and establish RL's leadership in digital marketing. You will work in close partnerships with a great team of knowledge experts across multiple functions in Marketing and Digital. This position will report to the Vice President, Global Digital Marketing

Essential Duties & Responsibilities

Work collaboratively with the global digital marketing teams and the regional search leads.

Ensure best practice and innovation in all paid search activities; ensure knowledge sharing across teams.

Accountable for achievement of KPI's and deadlines

Conduct forecasting for annual and monthly budgets and is responsible for growing account profitably.

Maintain the most up-to-date knowledge of best practices and strategies in the management of online global paid search and SEO

Create a strategic vision and roadmap for growth and proactively make recommendations to improve.

Partner with regional teams to manage relationships with online marketing partners and vendors and keep up to date on new features and product capabilities.

Work with teams to lead and develop ongoing account optimization processes to include structure improvements, targeting improvements (geo, demographic, day-parting, keyword and URL), frequency caps, search query analysis, keyword expansion, advanced use of negative keywords, and improvement in bid management processes and algorithms.

Explore opportunities to profitably reach audiences across new or emerging international paid search or social networks.

Experience, Skills & Knowledge

* 5+ years' of experience in Paid Search, specifically in a digital agency


* Exceptional knowledge of Paid Search, market development and trends


* Deep understanding of how Paid Search/SEM interacts with Display Media, Paid Social, SEO, Affiliate, Feeds, Mobile, Social and Attribution


* Broad range of experience managing across verticals and direct response/branded campaigns


* Well-honed communication skills with senior audiences.


* Ability to think strategically, make innovative recommendations that drive business goals.


* Eager to collaborate no matter what the project or scope

#LI-AD1

Director, Global Search Marketing


Associated topics: ad, demand, donor, hospital, lead generation, media, newspaper, presale, principle gift, product market


* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.