Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren Purple Label, Ralph Lauren Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children's, Ralph Lauren Home, Lauren Ralph Lauren, RLX, American Living, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands.
The Director of Global Search Marketing will be part of an exciting, growing team focused on digital excellence. You will be part of the CMO and CDO organization and will be responsible for developing search marketing strategies to elevate the Ralph Lauren online shopping experience and establish RL's leadership in digital marketing. You will work in close partnerships with a great team of knowledge experts across multiple functions in Marketing and Digital. This position will report to the Vice President, Global Digital Marketing
Essential Duties & Responsibilities
Work collaboratively with the global digital marketing teams and the regional search leads.
Ensure best practice and innovation in all paid search activities; ensure knowledge sharing across teams.
Accountable for achievement of KPI's and deadlines
Conduct forecasting for annual and monthly budgets and is responsible for growing account profitably.
Maintain the most up-to-date knowledge of best practices and strategies in the management of online global paid search and SEO
Create a strategic vision and roadmap for growth and proactively make recommendations to improve.
Partner with regional teams to manage relationships with online marketing partners and vendors and keep up to date on new features and product capabilities.
Work with teams to lead and develop ongoing account optimization processes to include structure improvements, targeting improvements (geo, demographic, day-parting, keyword and URL), frequency caps, search query analysis, keyword expansion, advanced use of negative keywords, and improvement in bid management processes and algorithms.
Explore opportunities to profitably reach audiences across new or emerging international paid search or social networks.
Experience, Skills & Knowledge
* 5+ years' of experience in Paid Search, specifically in a digital agency
* Exceptional knowledge of Paid Search, market development and trends
* Deep understanding of how Paid Search/SEM interacts with Display Media, Paid Social, SEO, Affiliate, Feeds, Mobile, Social and Attribution
* Broad range of experience managing across verticals and direct response/branded campaigns
* Well-honed communication skills with senior audiences.
* Ability to think strategically, make innovative recommendations that drive business goals.
* Eager to collaborate no matter what the project or scope
Director, Global Search Marketing
Associated topics: ad, demand, donor, hospital, lead generation, media, newspaper, presale, principle gift, product market