Head of Digital Marketing (Albany)

  • Albany, NY


: $77,920.00 - $127,920.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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Add your resume and apply to jobs with your Glassdoor profile. Create Profile. Job. SHHHOWERCAP is looking for a Head of Digital Marketing with a record of creating and managing marketing campaigns at the most sophisticated level. This position requires a deep understanding of the evolving consumer landscape. In-house marketing experience is a plus.. The role requires an enthusiastic multi-tasker with attention to detail, excellent written and verbal communication and a proven ability to build relationships across internal and external teams. We offer a unique opportunity interact with industry leaders at some of the world's most recognized retailers.. Responsibilities of this role include:. Drive strategy, budget and execution of new customer acquisition for SHHHOWERCAP at shhhowercap.com through all forms of media buying including, but not limited to: Facebook/IG, Google (SEM, SEO, Display), Podcasts, Social Advertising, Video, TV, Radio, Print, etc. Have a deep understanding of frameworks for building demand modeling, multi-touch attribution, and analytics. Manage the developer relationship for audits and execution of site optimizations to ensure peak performance of e-commerce experience.. Love data. Focus intensely on quantitative analysis and analytics: Dashboards, Reporting, Insights. Then use the dashboards, reporting and insights to drive actionable decisions to grow the business.. Always Be Testing. You love and have broad experience with A/B testing, experimentation, and iteration to design, analyze and interpret marketing results.. Build and lead growth marketing team: recruitment, management, org structure and more. Partner with Analytics and Retention Marketing teams to forecast business growth, and set a strategic approach for driving highest LTV marketing investments. Manage budget to support P&L goals, partnering with Finance and CEO.. Qualifications:. 5-10 years of leadership experience in acquisition marketing. Deep customer acquisition experience in a e-commerce / digital brand in a fast growth environment and at scale.. You have a highly analytical orientation, with experience in rigorous performance data environment and desire to test and learn; high A/B testing environment.. Proven ability to translate analytic data into strategic insights that drive successful marketing programs. Understand and highly value the role of creative in overall brand building and the responsibility of strong data to support decision making. Advanced Excel and analytical skills required. Significant experience with SQL and large datasets; in-depth understanding of statistical analysis, common quant techniques like regression, etc., experiment design.. You possess a strong understanding of consumer mindset, consumer empathy and dedication to great consumer experiences.. You are both right brained and left brained, can think big picture and have the ability to execute.. You are able to work with the creative team to discuss what how to drive continued growth.. Building and deliver growth forecasts, partnering with Product Leads and Finance team to refine scenarios based on company revenue & CAC projections.. If you're a passionate hustler who wants to join a fast-growing company and make your mark, we'd love to hear from you.

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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