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Turner, a WarnerMedia company and a leading media conglomerate, creates & programs world-class content in the news, entertainment and sports verticals. Turner content reaches hundreds of millions of consumers globally and in the US via TV and digital distribution. Turner's consumer-facing brands include CNN, CNNMoney, Bleacher Report, tbs, TNT, Cartoon Network, along with deep relationships with sports leagues such as the NBA, MLB, and NCAA March Madness.
The Senior Manager of Entertainment Sales Research will assist the Vice President and team in managing all custom research programs and initiatives on behalf of TBS and TNT ad sales
This includes a qualitative/quantitative research focus in support of ad effectiveness, ad format innovation, audience profiling, and evaluation of shifting industry trends
* Duties and Responsibilities Leads project management on campaign measurement studies and ad effectiveness, including brand lift, attribution-based, and social/branded content research efforts * Collaborates closely with Sales, Content Partnerships, and client teams to align measurement solution with client objectives and campaign composition * Manages end-to-end process including research proposal, study design, vendor management, analysis, and presentation * Works with Vice President to manage and advance Custom Team initiatives * May manage Managers, Analysts and/or Senior Analysts to include their development, providing coaching and feedback, performance management and providing day to day oversight including directing, assigning and prioritizing work * Applies working knowledge of the media industry to develop and test new metrics and concepts affecting the business * Stays abreast of industry vendors and methodologies to maintain best in class research and measurement solutions
* The candidate must have a background in research design and analysis and will have first-hand experience working with ad effectiveness research for an advertiser, agency, publisher or vendor * The ideal candidate will have an unrelenting curiosity about how things work, exceptional communication skills (with all levels), be a self-starter, have experience in a sales environment and have a passion for analytics and media * Must be able to work in a fast-paced, deadline-oriented, multi-tasking environment, in which attention to detail is expected * Must be capable of data-driven storytelling, problem-solving, and critical thinking * Bachelor's degree or higher; focus in business, marketing, advertising, economics, math or statistics a plus * 8+ years' experience in custom research design and execution at a brand, research supplier, ad agency or media agency desired * Knowledgeable in cross-platform analytics, and expert in media math * Extensive experience with qualitative and quantitative research methods and vendors, including a familiarity with attribution and outcome-based solutions and vendors (e.g., Kantar Millward Brown, Latitude Research, Data + Math, Nielsen Catalina Solutions, Nielsen Buyer Insights, NinthDecimal, etc.) * Capable of working successfully within a team as well as independently * Possess exceptional project management skills including the ability to prioritize tasks and manage up * Proficient with media research and analytics tool/applications (e.g., Adobe Analytics, Nielsen suite of tools, comScore, Lake5, ListenFirst, Shareablee, etc.)
* Paid time off every year to volunteer * Access to well-being tools, resources, and freebies * 2018 Best Company for Working Mothers * 2018 Best Company for Dads * An in-house learning and development team to help shape and grow your career * Part of the WarnerMedia family of powerhouse brands
Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers and E-Verify users. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Associated topics: account executive, acquisition, consultant, direct, head, leader, recruiter, strategist, supervise, supervisor
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.