Target is an iconic brand, a Fortune 50 company and one of America s leading retailers.
Fueling the continued success of one of the world s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target. (Do not edit this section)
A role with Target Digital Media & Search means being close to the action of delivering profitable sales to Target.com and bringing the business s multichannel vision to life. You ll create and implement industry-leading digital media plans for Brand & Category Marketing while staying on the cutting edge of emerging digital media innovations. Cultivating an environment of full-team engagement, leadership and personal development, you ll be a champion for open communication and program transparency.
As an Email Marketing Manager, you will play a key role in the message planning and execution of the 14B personalized emails sent each year. You will analyze the guest and product/category demands and plan effective content to meet the demand. You will partner with Site Merchandising and other internal teams to understand enterprise promotions, new assortments, emerging services, and key trends to inform the content you create. You will determine & provide email message, product category, and creative layout direction to internal creative partners; and QA the creative assets for accurate copy, url tracking parameters, and landing pages. You will forecast expected performance of your category, measure results, draw insights, and optimize for the future. You will tag content appropriately with meta data so that corresponding audience decisions are effectively made. You will test and measure category and cross-category messages for clear messaging & optimal engagement.
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
Four plus years of experience in Email, Ecommerce, Direct Marketing, CRM, or Web Analytics related field
Understanding of how websites and the internet works regarding tracking/tagging, URLs, redirects, cookies, app linking and tracking, and web analytics
Ability to balance the art and science of digital guest response marketing
Passion for customers: desire to understand how to engage customers better
Passion for technology: desire to find new ways to deliver digital marketing
Inquisitiveness: constantly willing to learn and challenge the status quo
Excellent problem solving, analytical skills, and understanding of query logic statements
Ability to work through ambiguity