Digital Adoption Lead, Campaign Manager

Compensation

: $64,840.00 - $95,240.00 /year *

Employment Type

: Full-Time

Industry

: Non-Executive Management



**22125BR**

**Title:**



Digital Adoption Lead, Campaign Manager



**Target Openings:**



1



**Primary Job Duties & Responsibilities:**



+ Deep understanding of our products and their features and the ability to effectively communicate their value to our prospects, customers, employees, agents and partners.

+ Responsible for developing and implementing the Digital Adoption Strategy for Travelers' Personal Insurance Line

+ Leverage customer insights, data and analytics to identify opportunities for improvement

+ Provide in-depth visibility and critical intel into the behavior and characteristics of our customer base, how these change over time, and what impact they have on our acquisition, renewal and retention

+ Enthusiasm for innovative trends in technology and a rich grasp of how they will influence customer behavior.



**Job Opening ID:**



22125BR



**Equal Employment Opportunity Statement:**



Travelers is an equal opportunity employer.



**Job Specific & Technical Skills & Competencies:**



+ Digital Marketing (Prospecting, Acquisition, Retention)

+ Customer Communications

+ Using analytics & insights to drive decision making

+ Marketing Strategy

+ Customer Engagement

+ Leadership

+ Content Development/Management

+ Salesforce Marketing Cloud

+ Sales



**Job Category:**



Marketing, Project/Operations Management, Technology



**Job Summary:**



Are you passionate about the improving the customer experience? Do you have a proven track record of building and executing strategic campaigns that not only meet but exceed customer expectations? If so, we want to hear from you!



In this role, you will work closely with internal and external partners to develop and execute cross-functional, holistic strategies focused on delivering both Digital & Mobile engagement as well as Paperless goals.



With customer insights and analytics as a guide, you will be a highly visible advocate for our digital-first strategy throughout the organization. Through influence, leadership and collaboration you will define objectives, develop and execute initiatives which deliver upon our engagement targets while providing a best in class Customer Experience.



**Position Type:**



Experienced/Professional



**Preferred Qualifications:**



+ Empathetic, intellectually curious, digitally minded, and customer focused

+ A bias for action

+ Collaborating and influencing: effectively builds strong relationships and partnerships within and outside of the company.

+ Able to effectively navigate within a matrixed corporate structure.

+ Ability to inspire cross-functional teams in the realization of project goals and time-bound deliverables.

+ Creative thinker with a track record of developing and implementing innovative campaigns

+ Change agent who has the ability to thrive and quickly adapt to change, leading others through in a dynamic, work environment.

+ Experience managing multiple projects at once

+ Analytical thinker with a proven history of fact-based solutions

+ Ability to communicate effectively at all levels of the organization with an open, honest and direct communication style that establishes an empathetic and effective relationship with stakeholders.



**Education, Work Experience & Knowledge:**



Bachelor's degree in a related field preferred. 7 years of project management experience preferred. 2 years of experience managing others and/or project teams preferred.



**Minimum Qualifications:**



High School diploma or equivalent required. 5 years of project management experience required.



**Company Information:**



Solid reputation, passionate people and endless opportunities. That's Travelers. Our superior financial strength and consistent record of strong operating returns mean security for our customers - and opportunities for our employees. You will find Travelers to be full of energy and a workplace in which you truly can make a difference.



**Primary Location:**



Hartford - Connecticut - United States



We are committed to valuing the diversity that exists among our workforce, our business partners, our customers and our communities. With respect to our workforce, we are committed to not only increasing diversity in our hiring at all levels but also fostering an inclusive environment where all employees, regardless of race, color, religion, gender, gender identity, age, national origin, disability, veteran status, marital status, sexual orientation, genetic information or any other status or condition protected by law, can develop and thrive. * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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