• William Hill
  • $84,970.00 -141,250.00/year*
  • Jersey City , NJ
  • Advertising/Marketing/Public Relations
  • Full-Time
  • 10 Bayside Terrace

We are actively seeking a Senior Analyst, Marketing Analytics with a strong desire to play a key role in building the omnichannel marketing performance measurement/marketing insights practice at the leading sports betting company in the country. As a trusted partner to brand, retail and performance marketing teams, you ll work closely with the VP, Measurement & Insights and agency partners to drive a learning agenda that supports William Hill s aggressive U.S. growth plans. Leveraging your consumer insights expertise, excellent analytical skills, and project management experience, you will deliver high-quality insights addressing a diverse range of business questions.
What You Will Be DoingPartners with the BI team to deliver day-to-day report development and distribution for all marketing performance initiativesSupports the evolution of the marketing performance measurement program through working with media agency, attribution, and campaign measurement partnersTranslates insights from advanced data analysis (regression, key drivers, segmentation, LTV modeling) into strategic implications for marketingDevelops an understanding of holistic customer experience and behavior to incorporate into marketing optimization insightsFormulates and manages customer insights tests/projects (audience, brand, copy and creative) with internal clients; develops project management plansSupports the marketing forecasting and goal-setting process with channel and campaign performance insightsA thoughtful approach to building on / improving current process and systems for effective marketing insights deliveryInterfaces with marketing tech leads to ensure proper tag management, attribution partner enablement, data feeds in place to support the insights/learning agendaWhat You Will Need:Bachelor s/Master s in related field (social sciences, economics, applied mathematics)3-5 years of consumer insights/marketing analytics experience; account planning experience and experience interfacing with seasoned brand and acquisition marketers is highly desirableAdvanced knowledge of a variety of marketing measurement techniques including experience with multi-touch attribution, marketing mix model stewardship, segmentation research and lifetime value model developmentYou are innately curious and get excited about understanding (and socializing) the why behind the marketplace/consumer dynamics you observeStrong communication skills to deliver meaningful insights for influencing business decisionsKeen interest and knowledge of sports marketing and hospitality categories preferable experience working on direct-to-consumer brandsYou have an entrepreneurial spirit and a strong drive to do whatever it takes to make a big impactYou thrive in a small, agile team environment but also can perform independently at a high levelExperience: SQL, Python, R, SPSSPowerBI, Tableau, Google Analytics, AppsFlyer
William Hill provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally recognized protected basis under federal, state or local laws. William Hill complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Job Type: Full-timeExperience:PowerBI, Tableau, Google Analytics,: 3 years (Preferred)Power BI: 3 years (Preferred)Sports Marketing: 1 year (Preferred)SQL, Python, R, SPSS: 3 years (Preferred)Marketing: 5 years (Required)Additional Compensation:BonusesOther formsBenefits offered:Paid time offParental leaveHealth insuranceDental insuranceHealthcare spending or reimbursement accounts such as HSAs or FSAsOther types of insuranceRetirement benefits or accountsEducation assistance or tuition reimbursementGym memberships or discountsEmployee discountsWorkplace perks such as food/coffee and flexible work schedules

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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