Digital Strategist

Compensation

: $77,920.00 - $127,920.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



As a Digital Strategist, you will play a leadership role driving online marketing strategy and account planning across a variety of client verticals. As a key partner to the Account Management group, you will ensure that all plans are delivered on time and in support of the brand, while developing objectives, strategies, and tactics that drive growth. You Will Be ? Supporting Account Directors in long- and short-term account planning (growth, investment, resourcing, etc.) Determining optimal online channel strategies aimed at meeting clients business and marketing objectives Evaluating and analyzing program results and presenting recommendations for changes in strategy Leveraging data, market research, and competitive trends to generate insights, as well as define and track performance against goals Partnering with Business Development and other channel leads to serve as the strategy expert to support new business opportunities Collaborating with creative, media, and technology teams to build a robust marketing strategy and plan for clients, as well as leads at partner agencies and technology providers, to ensure the viability of ideas and concepts Maintaining a deep and broad understanding of the clients financial, strategic and marketing imperatives, product and service roadmap, and competitive dynamics in the marketplace You Must Have 5 years of agency or client-side experience in digital strategy A deep understanding of all digital channels (paid search, paid social, SEO, website user experience, content, programmatic, email) Excellent written, verbal and presentation communication skills The ability to work both individually and in teams The drive to meet and exceed all internal and external deadlines A firm understanding of emerging digital trends Degree in Advertising, Marketing, or related field, MBA a plus * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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