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Relocation Provided: Job Posting End Date: Job Profile: 30017645 - Director Brand Management I Company: 0101 Coca-Cola North America Grade: 13 Function: Marketing Role: Level 4 Travel Required: Open for Referrals: Position Overview: Function Specific Activities: Brand Director Position Overview: The Brand Director will be responsible for all marketing and general management activities to build the brand. Candidate should have a blend of experiences and skills across Marketing, Commercialization, Financial Management and Operations. Candidate should thrive on teamwork and know how to champion a brand and motivate both internal and external partners Key Responsibilities: Lead brand strategy development to ensure that our brands continues to grow. Lead the development, approval, communication and stewardship of core brand policies in order to ensure integrity at the local level. Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) to direct their work activities in order to generate concepts for effective execution of marketing programs and objectives (e.g., drive trail, increase loyalty). Review items for approval (e.g., merchandise, packaging, marketing programs, e-commerce, point-of-sale, advertising, etc.) by using brand/legal/creative/quality assurance guidelines in order to enhance the brand image, protect The Company and comply with contractual obligations to third parties (e.g., licensors, rights-holders). Apply a general management mindset across all touchpoints in managing: Brand messaging, communications and system engagement Annual brand planning, product innovation / packaging Marketing budget, forecasting and brand P&L management Creative development, advertising and media planning Retail activation (customer marketing) and consumer promotions Public relations and strategic partnerships Market research Job Requirements: Minimum of seven years experience in brand marketing. CPG experience is ideal. Bachelor's degree, MBA preferred Operational, Commercial and Financial Management skills and experiences a requirement Solid understanding of promotion and media planning- both grassroots and across major mediums (OOH, radio, print, new digital) P&L Management Skills Management of major Product and Package Innovation Initiatives Agency Project Management experience including budget management Excellent written, verbal, and interpersonal communication skills Strong analysis, strategic thinking, creative thinking, team leadership, planning, organizing, problem solving skills. Experience with Nielsen Passion for understanding consumer behavior and building strong brand positioning strategies Innovation experience (demonstrated ability to lead a concept from idea to shelf) Entrepreneurial spirit Passion for winning Technical Skills: Brand Marketing Strategy: Knowledge of information used to define brand strategic corridors and develop appropriate business solutions for local market activation. Brand Marketing Development: Ability to lead the development, communication and stewardship of global brand positioning, architectures and policies/guidelines. Marketing Innovation: Ability to identify and develop innovative ideas (e.g., product, packaging, merchandise, activations) in order to create a proprietary advantage for The Company. Marketing Research Resources: Knowledge of industry (e.g., consumer, customer, fashion) research resources (e.g., attitude and usage, Nielsen, trend resources) and their application. Syndicated Sources: Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT , Home Scan) used in the analysis of trended consumer and volume dynamics. Job Requirements: Education: Bachelors Degree or University, Masters Degree or Post Graduate Years of Experience: 7-10 Years Experience Leadership B
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